Privacy Policy

Introduction

Lake Michigan Power Sports LLC, a Michigan limited liability company (“LMPS”), respects the privacy of its users. We have developed this Privacy Policy to describe for users, from whom we acquire personal information, which information may be collected and how it may be used and shared.

Please read this Privacy Policy carefully before using our website or services or utilizing our website or services to transact business. Your use of our website indicates acceptances of the practices described in this Privacy Policy. This Privacy Policy is effective as of January 1, 2024 and shall remain in effect until and unless modified or removed by us.  See the Changes in Privacy Policy section below.

Information Collection and Use

LMPS collects two types of information about users of this website; “personal information” (including, but not limited to, your name, address, telephone number and e-mail address) and non-personally identifiable and/or anonymous “aggregate information” (such as information about how many users log onto our website). Unless you provide it to us voluntarily or the information is collected via cookies or log files in the manner described in this policy, LMPS does not collect personal information in connection with your use of this website.

In order to fully utilize this site, you must first create a username and password and register as a user. You will be required to provide contact information during registration, such as your name, address, email address and telephone number. We may use this information to contact you about your transactions on our site and about our products and services in which you have expressed an interest.

LMPS is the sole owner of the information collected on the website.  LMPS collects personally identifiable information from users at several different points on our web site, including, without limitation, during checkout.

If you initiate a product or service transaction with us, we or our third-party provider may require personally identifiable information from you on the order form. This information will include, without limitation, name, contact information, credit card number and expiration date. We will use this information for the purpose of billing you and processing your requested reports. In addition, we may, as necessary, use this information to contact you regarding your order.

LMPS may also utilize this information to perform functions necessary to the management of its website including, without limitation: account management, enforcement of terms and conditions, detection of fraudulent transactions, customer support, analysis of user interest in our products to develop customized offers, content and advertising, communicate with you regarding products from Appraisal Warrior, Inc. or from carefully selected third-party partners, verify your eligibility for special offers, and perform any other functions described to you at the point of collection.

Communications from the Site

We may occasionally send you newsletters, special offers, early-bird notices, loyalty promotions and other information about our products and services. We provide you with the ability to choose not to receive these types of communication. See the Unsubscribe section below.

Even if you have chosen to opt-out of receiving certain communications from us, we may still need to send you important service messages related to the operation of the site as a whole or related to your account and transactions. We will attempt to use your preferred method of communication for these messages, but we may use any form of contact that you have provided us as we deem necessary or appropriate. These particular messages are not promotional in nature and you may not opt-out of receiving them. If you do not wish to receive these messages, you may deactivate your account.

Information Sharing and Disclosure

We may share aggregated demographic information about the users of our website with our partners and advertisers. Such aggregated information will not identify individual users or contain particular personally identifiable information. LMPS is the sole owner of such aggregated information and data. Your personally identifiable information will not be shared with third parties except as indicated in this Privacy Policy.

We work with certain selected third-parties to promote events and products, and to sell products and services. Unless you choose to opt-out, we may share your personal information with event providers, such as teams, leagues, artists, venues and promoters, and product providers, such as manufacturers, retail stores, and resellers when it is related to your preferences and interests. We provide you with the ability to choose not to receive these types of communication. See the Choice/Opt-Out section below.

Additionally, we may notify you in advance of other communications not described here and provide you the opportunity to opt-out of those communications.

We use a third-party credit card processing company to bill you for products and services. These companies use personally identifiable information solely for purposes of providing products or performing the services for which they have contracted with us and do not retain, share, store or use personally identifiable information for any other purposes. We may also from time-to-time share information with other third-party companies that provide support services to us (such as a printer, mailing house or web host) or that help us market our products and services. Such disclosures will be limited to personal information necessary in order to perform their functions.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us.

Unsubscribe

We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes.  For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form. You can also set and modify your communications preferences regarding newsletters and promotional communications on the Unsubscribe page.

Cookies

We may use “cookies” on some pages of our website to help us serve you better and assist in the proper functioning of the website. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed on your hard drive. The information stored in these cookies is for the exclusive use of LMPS and will not be shared with other vendors, except in accordance with this Privacy Policy. You can always set your browser to refuse all cookies or to warn you when a cookie is sent to you. However, it is possible that some portions of this website will not function properly or may perform more slowly if you choose to reject cookies.

Log Files

An IP address is a number that is automatically assigned to your computer whenever you are surfing on the web. Web servers will automatically identify a computer by its IP address.

Information on our users’ browsing activities is automatically stored in log files. The information we gather includes the IP address, browser type, domain name, date and time stamp, referring URL and landing page, pages viewed, order of pages viewed and time spent on a page. We use this information, which does not identify individual users, in several ways including, without limitation, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base in aggregate.

We do not link this automatically-collected log data to personally identifiable information.  However, we do collect IP addresses that are associated with personally identifiable information when users enter into a transaction on our site.

Links to Other Sites

This website may contain links to other sites that are not owned or controlled by LMPS. Please be aware that LMPS is not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy is limited only to information collected by this website.

Security

The security of your personal information is important to us.  When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using Secure Socket Layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure; therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our web site, please contact us at the contact information given below.

Changes in Privacy Policy

We reserve the right to modify this privacy statement at any time. If we decide to make changes to our Privacy Policy, we will post those changes to our under the Privacy Policy link so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently.  If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact

If you have any questions or suggestions regarding our Privacy Policy or our information practices, please contact us at:

Lake Michigan Power Sports
205 Broadway Street
South Haven, MI 49090